"April's events have set the bar. This is the standard by which all others will be measured."
President Donald Trump
Then, Owner of Miss Universe
June 4 is “Masini Day”
First, April helped write the legislation.
Then, she and her army of volunteers broke records and made history.
Miss Universe proclaimed, “You have set the bar.
This is the standard by which all others would be measured.”
Nick named’April’s Army’. 500 volunteers, with a purpose.
They arrived with no experience and produced
nine back-to-back world-class events.
The media called it “Magic”.
Miss Universe crowned Hawaii, “#1, “The Best of The Best”
Brook Lee’s homecoming, the largest weekday parade in Hawaii history, featured 160 cars, 300 military, 98 MU delegates, 98 country flags, and seven “Official ‘Share Aloha With the World’ island delegates”. Miss Universe brought the global spotlight ——— but, Hawaii stole the show.
Share Aloha with the World transformed a pageant into a learning experience; citizens into engaged participants; and airports into art galleries. 2,879 pieces of art remain showcased, and families still visit “their wall” to pose for photos.
Masini Volunteer of the Year Award, established by Honolulu Mayor Harris and twice Mayor, then City Council Chairman Hannemann, in recognition of April’s leadership by example and unprecedented impact on the city of Honolulu, and the state of Hawaii.
From Miss Universe came the proclamation of June 4 as ‘Masini Day’ by Governor Ben Cayetano for April’s unwavering dedication, selfless giving, and inspirational, impactful leadership to benefit Hawaii and its citizens.
"Almost single-handedly revived Hawaii's television and film industry."
Governor Ben Cayetano
Imi Loa Magazine
April Masini’s Agreement with Universal gave Hawaii A Gift of a Lifetime. Literally.
Blue Crush remains the primary marketing footage used by the United States Department of Commerce to promote Hawaii ever since.
Never before had a studio agreed to market the location its film had been shot, along with the actual movie. And, with April, Universal did.
Yet, pioneering the first-of-its-kind cross-promotion between a studio’s film and a state was not enough.
April’s contract with Universal went far beyond that. Universal gave Hawaii perpetual usage rights to Blue Crush footage and marketing collateral, worldwide and royalty-free, in perpetuity.
"As president of the board, April Masini proved highly capable and extremely effective."
Tony Eames
Retired President & CEO, Coca-Cola Ltd
"April is a Game Changer."
Gregg Bonann
Baywatch Creator & Executive Producer
Who cares if the scripts had been written,
and the actors cast in Australia?
Behind the scenes, having never met in person,
April won Gregg’s trust. Gregg’s flight arrived in Honolulu
at 10am, and was having lunch at Washington Place
with Governor Cayetano, Speaker Say,
Senate President Mizuguchi, Mayor Harris, and HVCB Chair Tony Vericella by noon.
“Hawaii Wins the Battle for Baywatch”,
proclaimed The Hollywood Reporter.
April Masini Hijacked The World's #1 Action TV Series from Australia, for Hawaii.
The announcement of Baywatch’s groundbreaking legislation followed quickly. First of its kind, the new law stipulated several key provisions, including hiring 80% local crew, adding “Hawaii” to Baywatch, and casting two Hawaii residents as the main lead characters.
The local lead law caused April’s lead character Open Call and ….in walks Jason Mamoa.
"I can tell you from experience, without fail, April Masini always delivers."
Randy Bernard
Chairman Academy of Country Music & Garth Brooks Manager
"April Masini is the most naturally gifted marketing strategist I have ever encountered."
Thomas H. Patrick
Vice Chairman, Merrill Lynch & Co.
"April answers questions no one else can and tells you the truth that no one else will."