April is most passionate about large scale, cause-driven projects that make an impact. One example is federal legislation, originally called The Military Check Off Box for Vets. It creates an optional check off donation box on page one of all federal tax returns for fallen and wounded warriors and their immediate families.
Beyond conceiving the legislation, April funded extensive polling in the New York Times by Roper Public Affairs & Media.
Noteworthy is Roper Public Affairs & Media stated that, after polling, there was more support for the military check-off box project than for anything they had ever polled prior. Seven in 10 Americans polled a check-off box on federal tax returns. More importantly, that support crossed party lines.
Armed with the polls, April funded a successful lobbying campaign. The legislation was drafted and sponsored by Senator Mary Landrieu (D-LA); co-sponsored, and introduced in the House by Representative Nancy Johnson, (R-CT) Chair, Ways and Means Committee.
Hurricane Katrina forced Senator Landrieu (from Louisiana) to put the drafted legislation on hold.
April reamed the legislation “Trumps Checkoff for Vets” and brought it to Tomas Philipson, Chairman Trump Administration Council Economic Advisors. Had the Trump Administration served a second term, there was every indication they planned to introduce Checkoff Box for Vets themselves.
April helped draft two critical pieces of film industry-related legislation: SB1958 for “The Miss Universe Pageant”, and HB2960 for “Baywatch, and then successfully lobbied to secure their passage. April was credited by Hawaii’s then-Governor Ben Cayetano, in Imi Loa Magazine, with ““almost single-handedly reviving Hawaii’s television and film industry””.
On June 4, 1998, Governor Cayetano acknowledged April Masini’s contribution to the state by proclaiming June 4th of that year “Masini Day”. April also co-chaired the Hawaii Governor’s Inaugural Gala, and developed and implemented several Hawaii entertainment and educational programs.
Entertainment Executive, TV & Film Producer
April started a fascinating career in front of the camera as a model and actress, but before long, she wound her way behind the scene — and up the ranks to entertainment executive, and for over eight years, President of Al Masini Productions, where she raised tens of millions of dollars financing internationally recognized TV and feature film productions, including “Baywatch,” “Blue Crush,” and “Miss Universe Pageant.”
Author & Columnist
April Masini is a #FitOver40 fitness advocate and America’s foremost dating and relationship advice and etiquette expert, as well as the author of four relationship advice books. A preferred go-to source on a wide range of issues for the world’s most prominent news outlets, April is regularly quoted in USA Today, ABC Entertainment News, MSN, Yahoo!, CNN, FOX News, CBS News, Univision, Telemundo, US News & World Report,
As a natural offshoot of relationship advising, Masini became an etiquette expert because of her ability to articulate and demystify the organic motivations behind manners. The Wall Street Journal named April its dating etiquette expert and invited her to be a guest on The Wall Street Journal podcast: ‘Do Men Still Pay On The First Date Date’?
Corporate Relationship Expert
In September 2016, April was invited by TD Bank to analyze their 2016 TD Bank Love and Money Survey and report on those findings in various media interviews. Subsequently, April was hired to serve as a media strategist and participant in TD Bank and GoBankingRate.com sponsored Live Twitter chats, and to work closely with TD Bank as a spokesperson for press interviews related to financial issues…