Relationship Advice Expert Etiquette Expert April Masini
As a natural offshoot of relationship advising, Masini became an etiquette expert because of her ability to articulate and demystify the organic motivations behind manners. Her knowledge of relationships gave her the skill to become the primary source for US News & World Report’s holiday season piece, “Tipping Bible: Your Ultimate Tipping Guide”. She’s been quoted in The Los Angeles Times on tipping correctly when traveling internationally, in The Wall Street Journal on exactly how much to tip, and in Yahoo Finance, Brides, MSN, Marketwatch.com and Pittsburgh Post-Gazette as well, all on holiday tipping etiquette. But her advice isn’t just about the etiquette of money. In addition to dating etiquette, April’s been quoted in Recruiter.com on career etiquette and in Forbes, HuffingtonPost.com and Trulia.com on the etiquette of real estate relationships. She’s been quoted in The Philadelphia Inquirer, Brides and Forbes on the etiquette of marital name changes and prenup agreements, as well as many other publications and topics involving manners — including the etiquette of nudist colony dining for Bon Appétit Magazine.
Corporate Relationship Expert
In September 2016, April was invited by TD Bank to analyze their 2016 TD Bank Love and Money Survey and report on those findings in various media interviews. Subsequently, April was hired to serve as a media strategist and participant in TD Bank and GoBankingRate.com sponsored Live Twitter chats, and to work closely with TD Bank as a spokesperson for press interviews related to financial issues that impact relationships, as well as to give advice on how to best cope with those problems, as the Relationship Expert & Consultant to TD Bank for it’s 2016 Love and Money Survey Campaign.
In 2007, Procter & Gamble’s Old Spice hired April as the Dating and Relationship Editor for its “Voice of Experience” campaign, announcing that “Nationally recognized relationship expert and author April Masini—featured everywhere from Maxim to The New York Times—will give the female perspective on what guys need to have a dating streak to be envied.”
April helped draft two critical pieces of film industry related legislation: SB1958 for "The Miss Universe Pageant", and HB2960 for “Baywatch, and then successfully lobbied to secure their passage. April was credited by Hawaii’s then-Governor Ben Cayetano, in Imi Loa Magazine, with “almost single-handedly reviving Hawaii’s television and film industry”. On June 4, 1998, Governor Cayetano acknowledged April Masini's contribution to the state by proclaiming June 4th of that year “Masini Day”. April also co-chaired the Hawaii Governor’s Inaugural Gala, and developed and implemented several Hawaii entertainment and educational programs.
Entertainment Executive, TV and Film Producer
Relationship Advice Expert April Masini started a fascinating career in front of the camera as a model and actress, but before long, she wound her way behind the scene — and up the ranks to entertainment executive, and for over eight years, President of Al Masini Productions, where she raised tens of millions of dollars financing internationally recognized TV and feature film productions, including “Baywatch,” “Pacific Blue,” and “The Miss Universe Pageant,” for TV, as well as feature film, “Blue Crush”, when she became president and CEO of Los Angeles based Masini Enterprises, Inc., a position she’s held for over 13 years.
One of her most widely recognized accomplishments is having relocated “Baywatch” television production from Queensland, Australia to Hawaii in the United States — but more interestingly, that accomplishment is entwined with her personal style of tenacity and grit — and that was what brought attention to her success. When Baywatch Producer Craig Kwasizur told Relationship Advice Expert April Masini that, “It’s too late. The train has already left the station,” she replied, “Well, your train has just been diverted down a new set of tracks.” Just as Baywatch creator and producer, Greg Bonann, was about to board a plane for Australia, having just inked the deal relocating the television series there, Kwasizur stopped him, phone in hand, saying, “I think you should listen to what this woman is saying.” That woman was April — and Bonann did listen – and in that dramatic phone call, Baywatch Hawaii was born — and then Governor Ben Cayetano subsequently announced, “Baywatch (Hawaii) will mean not only employment for more than 150 people locally but also expenditures in the state of over $20 million annually plus the program will in one year display Hawaii’s beauty, people and diversity of activities to 5.7 billion viewers world wide — a definite stimulus for tourism.”
April Masini continued production and marketing pioneering shortly after the creation of her own company, Masini Enterprises, Inc., by use of the state’s newly passed Act 221 to bring Hawaii tax incentives to Universal Studios, allowing for $16 million in financing for feature film “Blue Crush.” The resulting relationship that she expedited between Universal Studios and the Hawaii Visitors and Convention Bureau, facilitated Hollywood’s joint promotion of the state along with the movie, in exchange for funding. It was the first time a studio made a commitment to foster a mutually beneficial cross promotion between the film and the shooting location. April also co-chaired and served as Event Coordinator for the 1998 Miss Universe Pageant, creating and producing nine back-to-back, uniquely themed, world-class events including Hawaii’s largest weekday parade, and “Share Aloha with the World” essay and illustrations contest for children, Hawaii’s largest and most successful statewide contest. The artwork and essays from that project remain on display throughout Hawaii’s airports today. Donald Trump refers to the 1998 Miss Universe Pageant as “the event that established the bar, and standards against which all pageants are measured.”