April Masini

Etiquette Expert


Etiquette Expert

As a natural offshoot of relationship advising, Masini became an etiquette expert because of her ability to articulate and demystify the organic motivations behind manners. The Wall Street Journal named April its dating etiquette expert and invited her to be a guest on The Wall Street Journal podcast: ‘Do Men Still Pay On The First Date Date’? 

Her knowledge of relationships gave her the skill to become the primary source for US News & World Report’s holiday season piece, “Tipping Bible: Your Ultimate Tipping Guide”. She’s been quoted in The Los Angeles Times on tipping correctly when traveling internationally, in The Wall Street Journal on exactly how much to tip, and in Yahoo Finance, Brides, MSN, Marketwatch and Pittsburgh Post-Gazette as well, all on holiday tipping etiquette. But her advice isn’t just about the etiquette of money. 

In addition to dating etiquette, April’s been quoted in The New York Times ‘Career Couch’, Recruiter .com on career etiquette and in Forbes, HuffingtonPost .com and Trulia .com on the etiquette of real estate relationships. She’s been quoted in The Philadelphia Inquirer, Brides and Forbes on the etiquette of marital name changes and prenup agreements, as well as many other publications and topics involving manners — including the etiquette of nudist colony dining for Bon Appetite Magazine.

Political Advocate

April helped draft two critical pieces of film industry-related legislation: SB1958 for “The Miss Universe Pageant”, and HB2960 for “Baywatch, and then successfully lobbied to secure their passage. April was credited by Hawaii’s then-Governor Ben Cayetano, in Imi Loa Magazine, with “almost single-handedly reviving Hawaii’s television and film industry”. 

Entertainment Executive, TV & Film Producer

April started a fascinating career in front of the camera as a model and actress, but before long, she wound her way behind the scene — and up the ranks to entertainment executive, and for over eight years, President of Al Masini Productions, where she raised tens of millions of dollars financing internationally recognized TV and feature film productions, including “Baywatch,” “Blue Crush,” and “Miss Universe Pageant.”


Author & Columnist

April Masini is a #FitOver40 fitness advocate and America’s foremost dating and relationship advice and etiquette expert, as well as the author of four relationship advice books. A preferred go-to source on a wide range of issues for the world’s most prominent news outlets, April is regularly quoted in USA Today, ABC Entertainment News, MSN, Yahoo!, CNN, FOX News, CBS News, Univision, Telemundo, US News & World Report, 

Corporate Relationship Expert

In September 2016, April was invited by TD Bank to analyze their 2016 TD Bank Love and Money Survey and report on those findings in various media interviews. Subsequently, April was hired to serve as a media strategist and participant in TD Bank and GoBankingRate.com sponsored Live Twitter chats, and to work closely with TD Bank as a spokesperson for press interviews related to financial issues…